Your quick and easy website redesigning checklist

Here’s your ultimate website redesigning checklist!

When all those website performance stalking tools suggest that your website conversions have reduced, bounce rates have inflated and your website rank has dropped below an expected level, it’s time to consider a website redesign. However, a hasty redesign is of no use. You need to have a strategy in place so as to regain all that’s lost! Here’s an easy checklist that’ll help you with an effective website redesign:

Conduct a thorough research:

Once you are sure that your website finally needs a redesign, it’s time for a thorough research. Start up by collecting website inspiration for a fresh, enticing design that would appeal to your target audience. In addition to this, you can even analyze your competitors’ websites. This would give you an idea of the best practices in your niche and provide suggestions about improvements as well.

Keep a track of your site metrics:

Track your current website’s performance using powerful analytic tools. Make note of metrics such as conversion rate, pages per session, bounce rate, average session duration and more. Having a record of your current site performance and setting benchmarks can actually let you know if the new design would meet your goals.

Gain customer insights:

It’s obvious that your website design is supposed to entice your target audience. The entire process of website redesigning is meant to make your website an end point of a user’s search. So, it’s important to know everything about your users. Once, you know what your target audience expects, you’ll be able to effectively enhance user experience. In other words, it’s all about using a customer centric website design.

Update programming:

Now that you have all the ingredients required for successful website redesigning, it’s time to update the code. As a matter of fact, updated code boosts the site’s functionality and creates enticing web pages that appeal to the users.

Work on content and marketing:

It’s not yet done! The most important part is yet to come. As they say- Content is the king! So, it’s time to add the content. Fresh and relevant content helps boost the website’s SEO and also enhance user experience. Consider working on local optimization as well. Then comes the marketing part i.e. blog creating, updation and other practices as you used to do earlier but with smarter strategies!

The result of following this easy checklist? A successful website redesigning process!

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AquSag Technologies

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