Why businesses should opt for web analytics: II

1. Provides a better understanding of your clients’ needs:

In any business, it is very important for the marketer to understand visitors and address to the needs of different clients differently for conversion optimization. As a matter of fact, market demand varies with geographic location. Therefore, it needs to be known what the visitor from particular a location is looking for. This is where web analytics proves to be highly useful. Once this is done, the marketer can make offerings accordingly. Using web analytics marketer can track the volume of visitors and performance of business related to visitors interests and demographics data which includes details such as age, gender, and interests of the visitors visiting the website.

Identifying target market

2. Enables to keep a check on web traffic:

Web analytics is a powerful tool that helps to measure the website traffic on your website. It lets you know how many viewers are visiting the website and from where they are coming. It also tells you which keywords the visitors are using to search products and services. The measure provided by web analytics includes the count of visitors arriving at the site via the different sources like search engines, through emails, social media and display ads. Moreover, it also shows the number of conversions through each of these.

Web traffic

3. Allows to measure campaign performance:

URL builder is a highly efficacious web analytics tool that can be used to create a custom tracking code (URL) for any link to website. It lets marketers measure the campaigns’ performance. It enables them to decide which campaigns drive the best visitors. Therefore, they can invest in the correct resources with the right campaign or channel. This would further result in high ROI (return on investment).