Why BI is vital for your organization: II

1. Helps keep track of customers:

Business intelligence system helps you keep a track of your customers, irrespective of the department you are a part of. BI offers CRM system for this purpose. CRM stands for customer relationship management. It refers to the system that handles all aspects of an organization’s interactions with its customers. It collects the desired data about your customer and tries to make sense of it. In other words, it presents that data to you in various tables and charts that may include the entire sales cycle, from winning new customers, to servicing and tracking existing customers, to providing post-sales services. CRM systems can even be leveraged to ease down the decision-support processes and make them more efficient.

CRM

2. Aids in achieving targets:

Employing business intelligence system helps achieve results closer to established goals. BI systems help you keep track of information. It further helps to have it accessible by parties that need it. Moreover this information can be accessed at any time, as per the requirement. This leads to a smooth and secure functioning of the organization. Thus, BI plays a vital role in helping achieving whatever you aim for.

Achieving targets

3. Enhances productivity:

Without business intelligence, data gathering can be a tedious task. Since the traditional data gathering methods require the users to compile and analyze data and write related reports, so, they are quite time consuming. This hinders the productivity of any business. In case of small businesses, it can prove to be harmful as they may not have enough employees to do it. On the other hand, by employing a BI program, you can pull data and create the reports at the click of a button. This saves a lot of time also frees up the resources allowing employees to be more productive on their own tasks.