what is data management platform?

What is data management platform and why do you need one in 2016? – Part II

AquSag Technologies
Big Data,Branding,Business,conversion,customer,data base,mobile apps,Technology,website
Tags: customers, data, DMP, lookalike, marketing campaigns, mobile apps, SOCIAL MEDIA, websites
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How does Data Management Platform works?

The work of the DMP is to collect data from all the touch point of your customer. These touch points can be digital such as social media, websites, mobile apps, marketing campaigns and even off line like call centers and store information inquiries. DMP also collects third party data and then creates audience and uses the data to push the audience into buying or execution points.

The result is optimized by the DMP using lookalike audiences. Lookalike audience is basically a term used to resemble and identify potential prospects that display the identical characteristics as your best performing customer groups. Having the entire data at one place makes it simple for the DMP to analyze and track your best performing customers and even create lookalike audiences that are very similar to it. This is an awesome way to tap into new anticipation while knowing that there are bright chances of turning them into profitable customers for your business.

At last the DMP collects response data and with this new data gathered it repeats the entire process. The process being a constant loop which continues to grow and advance in order to make your campaigns more effective in real time and target new audience for you.

Having a knowledge of your audience is most important when it come to meet the challenge of the ‘on-demand’ consumer. This knowledge helps the brands to react and provide significant personalized marketing in real time.

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