info@aqusagtechnologies.com
+91 120 430-7724
Menu
  • Home
  • About Us
    • Partner With Us
  • Our Services
    • Designing
      • Mobile/Responsive Website Design
      • Website Mobile-Friendly Test
    • Web Development
      • Custom Website Development
      • PHP web development
      • WordPress web development
      • Drupal web development
      • Joomla web development
    • E-commerce Development
    • Mobile Application Development
      • iPhone app development
      • Android Apps Development
      • BlackBerry application development
  • Blog
  • Contact
FREE Consultation

What is data management platform and why do you need one in 2016? - Part II

Home / Blog / What is data management platform and why do you need one in 2016? – Part II
What is data management platform and why do you need one in 2016? – Part II

What is data management platform and why do you need one in 2016? – Part II

  • AquSag Technologies
  • Big Data,Branding,Business,conversion,customer,data base,mobile apps,Technology,website
  • Tags: customers, data, DMP, lookalike, marketing campaigns, mobile apps, SOCIAL MEDIA, websites
  • no comments

How does Data Management Platform works?

The work of the DMP is to collect data from all the touch point of your customer. These touch points can be digital such as social media, websites, mobile apps, marketing campaigns and even off line like call centers and store information inquiries. DMP also collects third party data and then creates audience and uses the data to push the audience into buying or execution points.

The result is optimized by the DMP using lookalike audiences. Lookalike audience is basically a term used to resemble and identify potential prospects that display the identical characteristics as your best performing customer groups. Having the entire data at one place makes it simple for the DMP to analyze and track your best performing customers and even create lookalike audiences that are very similar to it. This is an awesome way to tap into new anticipation while knowing that there are bright chances of turning them into profitable customers for your business.

the-data-management-platform-the-digital-brain-you-wish-you-had-by-audrey-rasizer-marlow-6-638

At last the DMP collects response data and with this new data gathered it repeats the entire process. The process being a constant loop which continues to grow and advance in order to make your campaigns more effective in real time and target new audience for you.

Having a knowledge of your audience is most important when it come to meet the challenge of the ‘on-demand’ consumer. This knowledge helps the brands to react and provide significant personalized marketing in real time.

 

Contact us

Share this Post

  •   

About the Author

AquSag Technologies

Related Articles

  • Benefits Of Custom Website Development
    Benefits Of Custom Website Development July 10, 2018
  • Why blogging is a boon for your ecommerce
    Why blogging is a boon for your ecommerce June 21, 2018
  • Things to Consider During Development of E-commerce Website
    Things to Consider During Development of E-commerce Website June 1, 2018
  • GDPR: It’s significance and how it’ll benefit your business
    GDPR: It’s significance and how it’ll benefit your business May 25, 2018
  • All that a multilingual website does for your business
    All that a multilingual website does for your business May 19, 2018
  • Experiencing a lowered website traffic after redesigning? Read on!
    Experiencing a lowered website traffic after redesigning? Read on! May 3, 2018

Comments are closed.

Recent Blogs

  • Benefits Of Custom Website Development July 10, 2018
  • Reasons Why Your Blog Need An Online Chat Platform June 28, 2018
  • Emerging Role of Social Media In Ecommerce June 23, 2018
  • Why blogging is a boon for your ecommerce June 21, 2018
  • Things to Consider During Development of E-commerce Website June 1, 2018
  • GDPR: It’s significance and how it’ll benefit your business May 25, 2018
  • All that a multilingual website does for your business May 19, 2018
  • Experiencing a lowered website traffic after redesigning? Read on! May 3, 2018
  • Blog monetization: How you are actually supposed to do it April 27, 2018
  • Is your blog losing followers? Read on! April 19, 2018

Contact Us

  • AquSag Technologies India
  • B-108, Second Floor, Sector 64
    Noida, UP 201301, India
  • +1 416-972-0714
  • +91 120 4307724
  • info@aqusagtechnologies.com

About AquSag

AquSag Technologies is Offshore Software Development Center that provides professional web solutions and high-end software development services.

Useful Links

  • Custom Website Design
  • Responsive Website Design
  • Cross-browser Optimized
  • Custom Web Development
  • E-commerce Development
  • Mobile Application Development
  • Social Media Marketing
  • Live Chat Support
  • PHP web development
  • Wordpress Web Development
  • Drupal Web Development
  • Joomla Web Development

Twitter Feed

Initializing...
Copyright © 2021 AquSag Technologies India. All rights reserved.
Scroll