The hottest video marketing trends for the year 2018

Gone are the days when video content used to be just an option. Earlier, marketers used to steer clear of video content in their marketing campaigns considering it less significant and something that’s ‘nice to have’ only if budgets permitted. But that’s not at all the case now. Video marketing is the most powerful and fruitful marketing in today’s era.

The year 2017 saw video content as the most promising marketing strategies of all times and that’s what it’ll continue to be this year as well. So, it’s imperative that the marketers around the globe keep abreast with the latest trends in video marketing so as to garner maximum customer engagement and hence put up the best kind of campaigns. Here are the hottest video marketing trends for the year 2018:

Vertical videos are in vogue:

Earlier, marketers used to do video marketing thinking in horizontal terms but the times and trends have changed now. The world is moving towards mobile and so are the marketing strategies.

According to a research, square footage occupies 78% more space in the Facebook News section as compared to the horizontal one. As a result, the format tends to be more engaging. And that’s what the marketers tend to make the most of. Also, with a majority of the population preferring the usage of phones and tablets, marketers today, strive to design vertically. They are designing more and more of those square format videos or the ones that can easily be flipped into vertical ones.

Live streaming:

Apart from the vertical videos, there’s one more thing that entices today’s customers to a large extent. It’s the live streaming videos! Facebook and Instagram live videos are the valid proofs for the same.

According to a research conducted by Social Media Today, users are more likely to watch a live video for an average of three times the length than a similar prerecorded video. This engagement is driven by the excitement of real-time interaction with one’s favorite celebrity or brand.

Videos along with audio:

Today, a majority of the users watch Instagram Stories with the sound on while viewing. They readily look forward to an amazing video experience. As a result, the brands that play around with audio, especially in a storytelling format see a higher customer engagement and eventually boosted sales.

The trend of audible videos will continue to dominate the year 2018. Further, the businesses/brands leveraging it will continue being ahead of their competition.

If you too wish to make the most out of your video marketing efforts, pay attention to these trends and strive hard to inculcate them in each and every campaign of yours.

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