Various types of guerrilla marketing: III

AquSag Technologies
brand,Business,Guerrilla marketing,Marketing,products
Tags: advertisements, brand, company, consumers, product, service
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1. Guerrilla projection advertising:

Guerrilla projection advertising refers to a digital billboard that is projected at night onto the side of a building without permission of the governing bodies (i.e. council permits) or the permission from the owner of the building. The displays are projected on buildings in high traffic locations especially in the case of a product launch, the release of a new film, retail promotions etc. Guerrilla projection advertising comes at a risk to the company or brand as with several techniques, guerrilla projection advertising may incur fines or penalties for advertising without the consent of the building owner.

2. Street marketing:

The main objective of street marketing is to encourage consumers to remember and recall the brand or product marketed. It is specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc. Moreover, it is not confined to fixed advertisements. Many organizations utilize brand ambassadors who can distribute product samples and discount vouchers and answer queries about the product while emphasizing the brand.

Street marketing

3. Astroturfing:

Astroturfing is a type of guerrilla marketing that has a high-risk factor for the company marketing the product or service. Astroturfing is derived from artificial “turf”, often used in stadiums or tennis courts, commonly known as fake grass. Hence, fake endorsements, testimonials, and recommendations are all products of this type of marketing. Astroturfing basically involves generating an artificial hype around a particular product or company through a review or discussion on online blogs or forums by an individual who is paid to convey a positive view. But this is risky because once the consumer suspects that the review or opinion is not authentic, it can damage the company’s reputation or result in litigation.