Various types of guerrilla marketing : I

Various types of guerrilla marketing: I

AquSag Technologies
brand,Business,customer,Guerrilla marketing,Marketing,products
Tags: campaigns, consumers, market, message, product, service
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In this article, we will be telling you about different forms of Guerrilla marketing. Various types of this highly efficacious marketing have been listed below:

1. Ambient marketing:

Ambient communication is a concoction of intelligence, flexibility, and effective use of the atmosphere. It is a complex form of corporate communication that uses elements of the environment in order to convey a persuasive message that evokes customer engagement. Ambient marketing can be found almost everywhere from hand dryers in public bathrooms and petrol pumps through to bus hand straps and golf hole cups. In many cases, it can interact with consumers as well.

2. Viral/ Buzz marketing:

Viral marketing is a type of guerrilla marketing that consists of strategies that encourage individuals to pass on a marketing message to others. This further creates the potential for exponential growth in the message’s exposure and influence. Such strategies leverage the act of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as “word-of-mouth”, “creating a buzz”, “leveraging the media”, “network marketing”. Similarly, buzz marketing makes use of high-profile media to encourage the public to discuss the brand or product. This type of marketing works best when consumer’s responses to a product or service and subsequent endorsements are genuine, without the company paying them. Buzz generated from buzz marketing campaigns is referred to as “amplified WOM” (word-of-mouth). On the other hand, when buzz occurs naturally by the customer, it is known as “organic WOM” i

Viral marketing

3. Stealth marketing

Stealth marketing is yet another form of Guerrilla marketing. It refers to a deliberate act of entering, operating in, or exiting a market in a secretive manner. In stealth marketing, people get involved with the product without them actually knowing that they are the part of an advertisement campaign. The entire process needs to be implemented with uttermost covertness because if the participants become aware of the campaign, it can affect the brand negatively.