Valuable statistics you need to know about reputation marketing- Part I

The planet is changing. You must have heard of Yelp, Yellow Pages, Urban Sport, Trip Advisor, Angie’s List and many other online directories.

These online directories are basically spending lot of hard cash on advertisements each year, enlightening the consumer on the importance and value in research a company’s profile and reputation before buying a product or service.

Now a days it is easy for you to get the companies report card instantly just by typing the companies name into the Google search bar. All these directories will be shown up in the search results along with the companies website. This is what is visible to your potential customer when someone refers them to your business or they get your business card or simply a flyer in the mail.

Having good, bad or simply no reviews, it totally depends on you as the potential customer is formulating an opinion about your business.

This also lays the foundation as they will be taking the next step and think of purchasing from you or whether they are going to look for another company.

Hence you can have an idea as to how important is online reputation when it comes to digital marketing and digital consumer.

There are abundant surveys and studies done each year which are related as to how the consumers are using online reviews and their influence and how it impacts their buying decision.

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AquSag Technologies

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