Top 6 tips for optimizing your CTA buttons

AquSag Technologies
CTA,CTA buttons,Optimization,website
Tags: color, CTA, CTA buttons, optimizing CTA buttons, visitors, website
no comments

Call-to-action buttons are the buttons that are used on the websites and landing pages so as to guide users towards the website owner’s goal conversion. The sole aim of CTA buttons is to get the visitors on your website clicking and completing a conversion. Now the question is- How would you convince your web visitors to click your CTA buttons? Well, the answer is- Optimize your CTA buttons. Since now you know what to do, read on to know how to:

Shape:

There is no particular shape that’ll universally work the best. You need to try different shapes and determine which one works the best for your website.

Size:

According to a research, using CTA buttons that are bigger in size can increase the conversion rates by 10 to 25%. The bigger the CTA button, the more tendency it has to catch a visitor’s attention and the more likely it is to be get clicked.

Color:

Colors have to do with psychology. So, you need to choose the colors for your CTA buttons wisely. The chosen color should be in contrast with the color of your website and should be visually appealing. Consider choosing eye-catching colors that do not clash with the background.

Location:

When it comes to positioning your CTA buttons, you should make sure that you educate your visitors about your product before presenting them. Thereafter you can place your CTAs wherever it seems sensible. However, you need to avoid burying them under the fold and placing them on the sidebars.

Text and whitespaces:

Use such words that suggest action and momentum (e.g. “Reserve”, “Own”, “Dominate” etc.). Also, consider using timing words such as “Now” so as to create a sense of urgency. However, you need to ensure that you do not clutter too many elements around your CTA buttons as it can overshadow them. In order to make them stand out, consider leaving whitespace around them.

Design:

Come up with a catchy design so as to develop an enticing CTA button. You can spill your creativity and make the design as classy as possible. Also, you can test various designs to see which one works the best for your website.

Share this Post

About the Author

AquSag Technologies

Comments are closed.