Want to boost your CTR instantly? Read on

CTR is the most important aspect of PPC marketing. A higher CTR means a higher Quality Score, which lowers your pay per click and improves your ad rank. It is an important component of marketing channels including organic search, social media, and email marketing.

Here, we have cumulated a few tips for you that will help you improve your CTR:

Choose good quality images:

You should opt to use attractive images that are formatted correctly, clear, interesting and engaging. Images that are fun, curious, and stimulating are more likely entice a viewer and compel him or her to click on the ad.

Use catchy headlines:

Attractive headlines can help to improve the number of clicks on your ads. Also, the headlines should be relevant enough, such that they give a basic idea about the content that you have mentioned.

Use highly optimized content:

Optimized content makes your blog attractive and useful. Also, make it a point to update your blog regularly, write content that is relevant to your audience, and use appropriate keywords. An easy-to-read style is a way to go. capture your audience’s attention. The better your content, the higher the number of views.

Include text along with images in banner ads:

As a matter of fact, banners that provide some information about the product or service they’re advertising are much more likely to get clicks than those that use only images.

Use more specific keywords:

Users these days search using longer, more specific keywords. So, make it a point to use more specific keywords. Though you’ll get fewer impressions and fewer clicks, your overall click-through rate will improve, and these clicks will be more qualified to the particular thing you deal with.

Offer freebies in exchange for signups:

According to a research, an ad that has the text “get it free today,” or “offered at a 50% discount for a limited time,” usually attracts viewers and encourage them to click on the ad. So, try and use freebies to benefit your CTR.

Try these strategies your self and see an unimaginable boost in your CTR within no time!

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AquSag Technologies

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