The best 6 social media listening tools

The best 5 social media listening tools

Social media listening refers to the process of identifying and assessing what is being said about a company, individual, product or brand on the internet. It can be regarded as a customer intelligence tool that lets you know how your brand is performing. There are a number of social media listening tools that can be used to monitor the performance of your brand. Here’s a list of the best tools available:

Hootsuite:

This social media listening tool provides a platform for managing social media. Hootsuite is commonly used to manage online brands and to submit messages to a variety of social media services such as Twitter, Facebook, Google+ and more.

Hootsuite

Klout:

Klout is a social media listening tool that uses social media analytics to rate its users according to online social influence via the “Klout Score”. This score is a numerical value between 1 and 100. Klout measures the size of a user’s social media network using uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data.

Klout

Addictomatic:

This social media listening tool searches sites on the web for the latest news, blog posts, videos, and images.Addictomatic enables you to keep up with the hottest topics, perform ego searches and know what’s going on around the globe.

Addictomatic

IceRocket:

IceRocket is basically an internet search engine that specializes in real-time search. This social media listening tool is primarily meant for blog searches but its usage has now expanded into searching the popular social networking websites like Twitter and Facebook. IceRocket is ad supported and a free resource for people looking to monitor their brand.

IceRocket

Social mention:

It is a highly efficacious social media listening tool that monitors over one hundred social media sites. Social mention analyses data in more depth and measures influence with 4 categories namely

i) Strength

ii) Sentiment

iii) Passion

iv) Reach.