marketing Archives - AquSag Technologies India

How well do you know integrated marketing communication?

Integrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns.

Microsites: Create a marketing impact like a boss!

AquSag Technologies
Content,Marketing,webpages,website
Tags: advantages of microsites, content, marketing, website
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The term ‘microsite’ refers to an individual web page or a small cluster of pages, supposed to function as a discrete entity within an existing website. Microsites are basically used to add a specialized group of information either editorial or commercial.

The most common content marketing myths

Marketers today, know the importance of content marketing very well. They strive their best to leverage content for generating leads, gaining wider brand exposure and ultimately boosting sales. However, enjoying all these benefits is possible only if they follow the strategies that they are supposed to and not the myths that might just bring all […]

Lesser known yet powerful content marketing strategies

AquSag Technologies
Content,Content Marketing
Tags: content, content marketing strategies, marketing, page
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Your quality content with the right amount of words, optimized images, a good Flesch reading score etc. may not provide you with the expected results if you fail to market it appropriately. Also, you may have heard of strategies like sharing your content on social platforms, submitting content to online directories and more. But do […]

Planning a perfect promotional campaign: III

AquSag Technologies
Marketing,products,promotional campaign
Tags: marketing, message, product, results, target audience
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1. Develop a brand message: In order to solidify a company’s name, service or products in the target audience’s mind, consider developing a brand message. Campaign’s theme, when supported with a brand message, can play a major role in this regard. Know the weak points of your target audience and use your brand messages in […]

Planning a perfect promotional campaign: II

AquSag Technologies
Business,CTA,promotional campaign
Tags: audience, communication, marketing, objectives, promotion, strategies
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1. Set your promotional campaign budget: This step of the promotional campaign planning involves, deciding the amount of money you have to spend on your promotion. It is not at all advisable to depend on free advertising and promotion strategies for a small business.

Tips to increase comments on your blog: II

AquSag Technologies
blog,blog comments,Marketing,Website Traffic
Tags: audience, Blog, comments, marketing, platform, readers
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1. Avoid using inefficient commenting platforms: In order to increase comments on your blog, you need to use an appropriate comment platform as it highly impacts your visitors. Using platforms such as Disqus causes inconvenience (due to its another hoop for your readers to jump through) to comment on blogs and hence visitors end up […]

All you need to know about CTA

AquSag Technologies
customer,Email Marketing,Internet Marketing,Marketing,webpages,website,Website Design,website ranking
Tags: audience, banners, button, Clicks, consumers, CTA, graphics, marketing, response, website
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CTA is a short term for call to action. It refers to an instruction to the audience designed to extract an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. In marketing, a CTA may be a banner, button, or some type of graphic or text on […]

What is mobile marketing?

AquSag Technologies
GPS,Mobile Marketing,webpages,website
Tags: barcode, business, GPS, location, marketing, messages, Mobile, mobile devices, Mobile Marketing, product, service
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Mobile marketing refers to the marketing on or with a mobile device, such as a smartphone. It can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas. in other words, mobile marketing is a promotional activity designed for delivery to cell phones, smartphones, and other mobile, handheld devices, usually […]