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6 Benefits of email marketing – Part II

2. Increase brand awareness and stay top of mind. Every time an email is sent to the consumer it augments the awareness of your company, products and services. This also helps to keep the name of your company on top of mind when it comes to make a purchase.

6 Benefits of email marketing – Part I

The very essential element, when you are marketing your business is to target where your consumers are. The email is still flourishing and is used by 95% of online customers. It’s normal for the consumers to check the mail once a day, in fact there are many consumers which are checking their email dozen of […]

Mobile predictions for 2016 – Part II

The addition of context The other way to add relevance to your mobile moments is via context. This means that rather targeting your consumers on interactions based on what you know about your clients or previous interactions based with your service, you should also make efforts to know about the user’s current environment.