Social media optimization techniques and tips : IV

AquSag Technologies
Branding,Content,customer,Facebook,Google,LinkedIn,Marketing,Optimization,Pinterest,Social Media,SOCIAL MEDIA OPTIMIZATION,Twitter,webpages
Tags: ads, brand, brand image, content, network, people, posts, smo, social networks
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1. Get on influencers’ radar:

Identify the most influential people in your network and leverage their influential power by promoting their stuff, network offline provided value, etc.

Content promotion

2. Identify and leverage social networks as per your brand image:

You need to figure out which is the best social media platform for your brand to gain exposure. Social networks have different characteristics in the sense, some are more business oriented (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building social networks (Facebook). So, you need to make sure you choose the social network that best supports your brand image and use it accordingly.

Compatible social media platforms

3. Assign responsibilities:

in today’s era, internet has turned editors into marketers who are responsible for their content. This applies to social media as well. As a result editors will most likely be running your social media. Firstly they know the content best, secondly, they’re already grammar savvy. Therefore, task assigning step can be used to determine who does what or who has what field of responsibility at a particular point of time.

Assigning responsibilities

4. Include social media posts in ad packages:

Including social media posts in ad packages is yet another tactic utilized in SMO. In case you decide to do this, remember that advertorial guidelines still apply and you must add #ad or #sponsored to your post or make it obvious that the post was paid for.