Social media optimization techniques and tips : III

AquSag Technologies
Branding,Business,Content,customer,Facebook,Marketing,Social Media,SOCIAL MEDIA OPTIMIZATION,website
Tags: audience, brand, campaigns, connections, content, contests, interests, pages, people, posts, smo, SOCIAL MEDIA, social proof
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1. Opt for short consistent updates:

Audience prefers consistent short updates over long time elapses. Set a 30-minute window and set up as many connections and follow-ups managing current relationships by engaging others on their network and updating yours.

Content Consistency

2. Promote your brand through social campaigns:

For brand promotion, you can use valuable incentives that will encourage social media users to participate in the social campaigns put up by you. Contests, such as the ones for the most number of likes, shares or the best picture showing the customer using your brand can help in brand promotion, in the long run.

Social media campaigns

3. Strengthen your brand reputation through exceptional content:

Study your audience to know how they will respond to the content.Interesting content such as memes, tutorial videos, instructional pictures and short stories or descriptions can be used to share more about your brand.

Curating content

4. Make a strong connection with your audience:

Strong connections mean, you need to connect with as many people as possible on social media. Hashtags on social media pages can be utilized to find individuals with shared interests and connect with them. You can also include call to action buttons in your social media pages encouraging people to like and share your posts.

Strong customer connections

5.Cumulate and display social proofs:

Social proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they tend to look to others for suggestions concerning the correct behavior. It’s a fact that when we conform because we believe that others’ interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action, it is informational social influence. In other words, a brand may use testimonials and reviews of existing customers to entice and convince the potential customers to avail their services.