Social media listening tools: IV

1. Geopiq for Instagram:

Geopiq for Instagram is a social media listening tool that allows you to monitor and engage with users that are posting in an area you choose to follow. It can be used to see what is being posted, by who, and to engage via comments. It lets you monitor posts on Instagram by location, hashtag or username. With the aid of Geopiq, you can even view user information such as the number of photos, followers and following counts.

Geopiq for instagram

2. Brandwatch:

Brandwatch is one of the social media listening tools that helps you monitor the tone and impact of brand mentions. The tool’s coverage includes blogs, news sites, forums and social networks such as Twitter and Facebook. Users can use Brandwatch’s advanced segmentation and impact scoring to search data, and use charting, categorization, sentiment analysis and other features to provide further information and analysis. Brandwatch actually enables users to make real-time, informed decisions with take action on them.

Brandwatch

3. Klout:

It is yet another social media listening tool that creates Klout user profiles using Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia. These profiles are assigned unique Klout scores that range from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one’s online social influence. Users who register at Klout can link multiple social networks, of which network data is then aggregated to influence the user’s Klout Score.

Klout scores are specifically based on three particular measures namely:

i) True reach: It is based on the size of a user’s engaged audience who actively engage in the user’s messages.

ii) Amplification: It indicates the likelihood that one’s messages will generate actions, such as retweets, mentions, likes, shares, comments and more.

iii) Network impact: It refers to the computed influence value of a person’s engaged audience.