Social media listening tools: I

Social media listening tools can be leveraged to learn about your customers and what they’re looking for, respond to critics or simply engage in conversation. For that, you actually need to know what people are saying about your brand or business. There are a number of tools that can be utilized for this purpose:

1. Social mention:

Social mention is a social media listening tool that helps you learn about the brand mentions on about 100 social media platforms. It can be utilized for deeper data analysis. It measures influence with 4 categories:

i) strength

ii) sentiment

iii) passion

v) reach

It helps you to learn the top keywords, users, hashtags and sources as well.

Social mention

2. Hootsuite:

Hootsuite can be used as a social media monitoring as well as social media planning tool.The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ YouTube, and more. Hootsuite offers weekly report and an excellent team management facility (delegating tasks, sending private messages) which can be very useful when there’s more than one person handling the social media accounts. Also, you can schedule your content to be posted to different social media platforms using this tool.

Hootsuite

3. Addictomatic:

Addictomatic is yet another social media listening tool that searches the best live sites on the web for the latest news, blog posts, videos, and images. It helps you to keep up with the hottest topics, perform required searches and know what people are talking about.Moreover, after your search is over, you can also personalize your results dashboard by moving around the source boxes and then bookmark the page such that you can keep coming back to your personalized results dashboard for that search. In other words, it is useful for keeping an eye on recent industry developments and brand reputation.