Search engine marketing strategies: Part I

AquSag Technologies
Content,conversion,customer,Google,Marketing,MSN,Search Engine Marketing,Search Engines,webpages,website ranking,Yahoo
Tags: content, customers, Google, Keywords, MSN, rank, ROI, search engine, SEM, Yahoo
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The most important strategies to ensure your search engine marketing (SEM) program, that help you stand out of the crowd:

1. Get indexed with Google, Yahoo and MSN:

Get listed with the top three Search Engines namely, Google, Yahoo and MSN. As a matter of fact, Google typically handles 46 percent of all searches conducted online monthly, and on an average will be your primary source of search engine traffic and orders. The search engine robots have difficulty indexing some dynamically generated pages. In addition, the algorithms to get your pages to rank high in natural search results are changing constantly.

Google, Yahoo, MSN

2. Identify the most used keywords and list them up:

tHese days online shoppers use four- and five-word keyword strings to hasten up their search process. So, you need to create keyword combinations using your existing category and subcategory navigation and then purchase them as keywords. Purchase key phrases composed of the words listed above in combination with terms that describe your products. You should consider buying your brand name and branded keywords as well.

Keywords

3. Tailor your content:

Try to leverage your content optimization efforts around a standard set of key variables: page title, product name, metadata, image alt descriptions and visible HTML text on the page. Incorporate your targeted keywords and key phrases in each of the variables mentioned above. The sponsored search listings you submit to Google, Yahoo and MSN, ensure you repeat the keyword in your ad title and in the body of the listing.

Content optimization

4.Try to match the level of granularity of the search terms:

In order to achieve guaranteed customer satisfaction end shoppers to a page that matches the level of granularity of the search terms they use.

Granularity of search terms

5. Use both, natural as well as paid Search

Results are dependent on the quality and quantity of the information you include in your website through meta tags, keywords and visible page content. Natural search is considered as a long-term strategy and yields result more slowly. Paid search yields faster results with easily trackable ROI, and is limited by budget and the number of listings that you create. Determine what produces strong conversions and sales and incorporate these terms into your Web site to drive natural search results.