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Rome was not built in a day, why should your analytics? - Part I

Home / Blog / Rome was not built in a day, why should your analytics? – Part I
Rome was not built in a day, why should your analytics? – Part I

Rome was not built in a day, why should your analytics? – Part I

  • AquSag Technologies
  • Big Data,Branding,Business,conversion,customer,Google,Leads Generation,Social Media,Technology
  • Tags: business, customers, data, Face book, marketers, revenues, ROI, sales, services, SOCIAL MEDIA
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The major issues facing the companies yet to commence upon any serious activity is where to begin with? With so much data and analytics at hand to explore, it seems like a freezing rabbit in the headlight.

Just sitting idle with the option to do nothing will not work as two third of the respondents report that big data and analytics initiatives have an indispensable and measurable impact on their revenues.

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This does not implies that the companies should indulge themselves in at the deep end. Then what are the options?

Honesty is the best policy

Companies need to interrogate themselves, as to what is their current level of analytics? How are they dealing with the competition and other market sectors? Have the teams shown more expertise than others?

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Why is this relevant?

This is important because the more maturity a company shows at using analytics to interpret data, the more efficient it will be, dealing with tough decisions to keep the business at the top of its game.

The very first step comprises of identifying and filling the gaps in skill sets, technology and data.

The focus should be not just collecting better data and getting it analyzed with the most appropriate analytic tools; but the emphasis is on probing how these resources can drive organizational change.

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Without a inclination towards action, any innovative insight will not achieve results.

 

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