Planning a perfect promotional campaign: III

AquSag Technologies
Marketing,products,promotional campaign
Tags: marketing, message, product, results, target audience
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1. Develop a brand message:

In order to solidify a company’s name, service or products in the target audience’s mind, consider developing a brand message. Campaign’s theme, when supported with a brand message, can play a major role in this regard. Know the weak points of your target audience and use your brand messages in a way that convinces them about your product or service. Convince them that you can be an assistance for overcoming their shortcomings. For this, you will need to sit down and discuss with your team so as to reach out to the best possible brand message.

Brand message

2. Set up and execute your action plan:

Once the theme and brand message has been developed, it’s time to move on to the next step of the promotional campaign. The next step involves writing your ad copy, firming up your dates, placing your ads. Thereafter, consider approaching someone to be the face of your online marketing campaign. Once you have executed the plan, go back to your action plan timeline and check items off, writing in the date that you complete them so as to keep everything organized.

Action plan

3. Measure the outcome:

The very last stage of the promotional campaign involves measuring the results. This step involves determining whether the actual performance measured up to planned objectives or not. This information can be gathered by conducting some form of follow-up research or survey by asking your target audience whether they recognized or recalled specific promotional messages, what they remember about the message, how they felt about the message, and if their attitude towards the company was affected by the message in any way.

Measuring results

4. Categorize the marketing strategies.

When you’ve measured the results of your marketing campaign, you’ll be able to make decisions about the marketing strategies you’ve used. You can consider reusing the successful ones and discarding the unsuccessful ones. This would help to make decisions regarding your future campaigns.