Mobile predictions for 2016

Mobile predictions for 2016 – Part II

The addition of context

The other way to add relevance to your mobile moments is via context. This means that rather targeting your consumers on interactions based on what you know about your clients or previous interactions based with your service, you should also make efforts to know about the user’s current environment.

For example take weather. It clearly differentiates our wants and needs. Now you have bought an ice cream from me in the past is another thing but to clearly know where you are right now is a different matter. Suppose you are somewhere where it is -10 degree there you need not have an ice cream. That is something which makes an impact on knowing your current position.

The right mobile moment is delivered based on an understanding of both the user themselves and what ts currently happening around them at that particular moment.

This implies that real time integration of data streams from different and multiple sources is the trend that is going to be visible in 2016.

Apps everywhere

Not to say, consumers love apps. App is going to spread across a greater array of devices. People simply love the idea of curated but interactive app and the ultimate experience that goes with it.

The next halt for the app is TV. Launching of Apple’s TV, built on the growth of video as a medium of content sharing can change the way how people watch television. It may even involve firing of BBC app and navigating through interactive video content just using a click interface.

The app model is surely going to ramp up and with it the requirement also to monitor the user experience and having marketing campaigns that are natural to these environments.

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AquSag Technologies

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