Mobile advertising: The hottest trends to follow in 2018

Brands around the globe have come to realize the importance of a mobile-first world. That’s the reason they are readily adopting every possible strategy that focuses on mobile technology. From a mobile website design to mobile advertising, they strive to adapt to every new advancement.

For the brands who are missing out on the latest trends that’ll help survive them in this mobile-first world, here’s a list of the hottest mobile advertising trends.

Mobile video content will rule 2018:

Video content was all the rage in 2017 and that’s what it’ll continue to be in the upcoming year.

2018 will see an enormous increase in the amount the brands spend on mobile video advertising. All thanks to the consumers’ growing preference for video over static advertising.

As per the latest trends, brands will focus on engaging with their audience using different formats for mobile video ads. However, experts suggest keeping the video content limited to one or two minutes so as to gain traction.

Hyperlocality will be all the rage:

People today prefer using their mobile devices due to the obvious conveniences that the technology offers.

Next, people make mobile “nearby” mobile searches so as to locate the nearest possible place of their interest. Whether a person wishes to dine out or shop for a particular item, he’ll probably end up searching for the nearest possible restaurant or mall using his/her mobile device.

In fact, a recent Google study states that around 76% of mobile users who conduct such nearby searches actually end up visiting the business within a day. As this norm of nearby mobile searches will continue to grow, brands will try to make the most out of it.

Brands will make the most out of sponsored content:

Just like hyperlocality, the next mobile advertising trend that the brands will be seen making the most out of is the use of sponsored content.

This further suggests that influencer marketing will continue to be the ultimate game-changer for the businesses around the globe in 2018!

Brands will be seen relying on sponsored content and posting more and more of it on different social media platforms.

Messaging apps will continue to be loved by all:

We saw the trends taking a sharp turn towards messaging apps in the year 2017.

We saw customers growing fond of these apps. The reason behind this is the fact that messaging apps are far more convenient when it comes to speaking directly to one’s favorite brand!

These apps offer a high level of convenience along with more speedy responses and they are supposed to be more than just messaging platforms and chatbots. Marketers will be seen adopting all the advancements in the messaging apps so as to make the most out of mobile advertising in 2018.

Google will rank the brands for in-app mobile content:

As a matter of fact, Google now searches apps for content and shows it in search results.

So, it’s imperative that the brands have valuable and up-to-date content in their mobile app if they want Google to rank them higher in search results. They’ll have to especially focus on the mobile part of content marketing so as to be on the top of the mobile advertising game in 2018!

If you too want your business to leverage the power of mobile advertising, follow these trends and see how they help you rock 2018!