Microsoft's smartphone strategy is simple: It will change the rules

Microsoft’s smartphone strategy is simple: It will change the rules – Part II

AquSag Technologies
Microsoft,mobile apps,Mobile Marketing,mobile traffic,Technology,website
Tags: Android, iOS, Lumia 950, Lumia 950XL, Redmond, Smartphones, US, Windows 10
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The Lumia 950 and Lumia 950XL are the first smartphones that are having Windows 10 installed by default and it also proves that the OS function perfectly well on a tablet device. Despite this, Windows 10 is still a desk bound system which runs pretty well in other form factors too.

Microsoft has a smartphone presence and Lumia 950 and Lumia 950 XL handsets are the existing example. Though it is having a limited slice of market share but still it is far important than having just no hardware presence and depending on clouds of apps available for other platforms.

With Microsoft launching its handsets in the market, it’s hard to ignore Redmond as the ‘third mobile platform’, even it is applicable to only a niche platform. Microsoft can not be ignored at any cost, it shall always be considered, no matter its share.

Lumia 950 and Lumia 950XL

This keeps Microsoft’ s name in the public eye and also gifts Microsoft’s mobile applications an air of respectability and modernity which would have been harder to target for has it all been software downloads and access to the clouds. Those apps are the end products that Microsoft is creating. Even Windows 10 is doing great job in terms of user acquisition on desktops and thought is being given to deliver to mobile users. This is why the Microsoft apps are available on iOS and Android. And even Microsoft is investing in marketing, developing and acquiring apps.

Microsoft shall always stay involved as a hardware manufacturer.

Till Windows 10 mobile hardware stays in role in the US market, Microsoft’s ambitions cannot go unacknowledged and Microsoft will always be featured. The Microsoft apps will also gather more users, and get them under the Microsoft cloud and many of them will also become paid subscribers.

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