Microsites: Create a marketing impact like a boss!

AquSag Technologies
Content,Marketing,webpages,website
Tags: advantages of microsites, content, marketing, website
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The term ‘microsite’ refers to an individual web page or a small cluster of pages, supposed to function as a discrete entity within an existing website. Microsites are basically used to add a specialized group of information either editorial or commercial.

Unlike their parent websites, microsite can have a variety of keyword rich domains. These miniature add-ons or versions of the actual website have the potential to boost your marketing endeavours and offer a number of benefits to your business.

Help in effective branding:

Suppose, you want to launch a new product or service for a section of audience that’s not a part of your target. You would want to focus all your marketing endeavours on this new section of audience. That’s where a microsite will help you. A microsite is a like a separate, happy space where you new product can reside and be discovered by the intended audience in the most effective way. It’s an effective branding tool that’ll give your new product or service all the limelight that it needs.

Cost efficient:

The cost incurred on the creation of a microsite is far less than that of a normal website due to the the limited number of pages, lesser content and the requirement of just a single program to run.

Boost public interest:

Microsites are more like a number of little homepages that are less cluttered and highly focused on a specific goal. They offer an enticing design and easy navigation which enables the users to easily find the information they need. This eventually results in an increased public interest.

Improve SEO:

Your new product or service can easily be discovered by the intended audience through referral links or organic search. Also, microsites help visitors be informed about your launches through social media and hence drive traffic to your sites.

Microsites can work wonders for your marketing efforts. Why not leverage them without wasting any more time?

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