Latest digital marketing trends that'll be big in 2017-18

Latest digital marketing trends that’ll be big in 2017-18

Yeah, yeah, 2017 is almost over but there are some remarkable digital marketing trends that have been huge this year and are still going strong. Also, digital marketing is an ever evolving field. So, it continues to embrace the advancements coming its way!

Here’s a list of the best digital marketing trends that made it big in 2017 and the ones that are supposed to stay in the game for a long time in the next year!

Expiring content:

Familiar with those Instagram and Whatsapp status updates that disappear after 24 hours? Well, they have been all the rage this year. The reason behind the immense popularity of this trend is the sense of urgency that it creates. It helps the businesses to effectively garner the attention of their target audience without spending a bit too much.

Video marketing:

A supposedly addictive trend that’s here to stay! Businesses use video marketing to build a brand awareness through YouTube marketing, Facebook Marketing, Twitter and other social media platforms. Quality videos are instantly liked and shared by the people, thus, providing the much needed brand exposure in the easiest possible way.

In-store marketing:

This one’s quite interesting. The trend is all about getting updates about the latest offers, discounts, new range of products and more on your mobile phones as soon as you enter a store. In-store marketing also involves a bit of personalization as it includes product suggestions based on your previous purchases.

Interactive content:

This is yet another famous digital marketing trend that has driven the marketers crazy. Interactive content can be in the form of quizzes, polls or contests. It is said to boost the success of content marketing to a large extent as it generates conversions quite effectively.

Account-based marketing:

Account-based marketing is a form of marketing that considers and communicates with individual prospect or customer accounts as markets of one. ABM requires the marketing and sales to be on the same page. ABM offers a number of benefits from better resource allocation to improved pipeline metrics in the long run.