Know why interactive content is here to stay!

So far you must have heard- Content is the king!

But do you know what’s the newest quote in content marketing?

No idea?

Well here it is- Interactive content is the king!

For those who have little or no idea as to what interactive content really is, it is the newest and hottest form of content. It’s a revolution in content marketing. It cuts through all the noise and differentiates a business from its competitors.

Interactive content is an effective way of opening up a personalized conversation that is two sided. Content such as puzzles, quizzes, online calculators etc. that requires the participants’ active engagement is categorized under this form of content.

Now, this trend is surely here to stay. What makes us say that? Read on to know.

Facilitates data collection:

As a matter of fact, the customers today, want personalized services. Everything from products to services to customer support to content, they want it tailored according to their preferences. This calls for thorough research and massive data collection so as to know the customers better. That’s what interactive content allows the brands to do via quizzes, assessments, and calculators. The data hence garnered can then be used to tailor the products and services just the way audience likes.

Helps drive more traffic on website:

Since interactive content opens up a two-sided personalized conversation, it is more effective in getting attention from the consumers. It tends to be more appealing than the more static forms of content. Businesses can actually use this form of content as a competitive advantage and provide a solid reason to the consumers to choose them over their competitors.

Enhances the storytelling process for brands:

When you use interactive content to tell your brand’s story, you are no more limited to just the text and static images. You can let your creativity fly high and uncover new and exciting ways to share your story. You can effectively communicate with your audience about your business and connect in a more effective manner.

Boosts brand engagement:

Interactive content and CTAs are said to be more effective in engaging customers. Quizzes, puzzles, games and other such interactive content effectively entices the consumers to interact and engage with your brand. This further increases brand awareness and benefits your business.

Generates more website conversions:

According to a research conducted by Demand Metric, interactive content such as apps, assessments, calculators and quizzes generate more conversions as compared to the passive content. The study further proved that it boosts the conversions by 70% as compared to the passive content.

So, if you want to make the most out of your content marketing endeavours, interactive content is the way to go!

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AquSag Technologies

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