Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results

Google has finally launched the mobile friendly label in the mobile search result, after months and months of testing.Google has now made simple for the users to differentiate between sites which are mobile friendly versus the ones which are not. It has added a text label under the URL in the snippet which reads “mobile friendly” as a part of the search result’s snippet.

Google says that it would be simply frustrating for the mobile searchers to end up with a web page that is not mobile friendly. This label would simplify the search for the users as it can directly communicate whether the site is mobile friendly or not.

In addition to this mobile friendly label, Google is also experimenting with a new ranking algorithm which would be specifically for mobile friendly websites.

This is what the mobile friendly label is officially launching and it may change in the coming future.

What are the criteria which your site has to qualify to show such a label for your web page?

It solely depends on GoogleBot however the standard norms are as following

Software that are not common on mobile devices should be avoided, like Flash
Text should be such that is easily readable without zooming
The content should be sized according to the screen so that the users don’t have to scroll horizontally or zoom
The links should be placed far apart so that the correct one can easily be tapped.

Google has also been dropping hints that they are aware of the user and understand their mobile experience. They have also launched mobile usability reports which supports web masters to find problems with their mobile sites.

Google also suggests you to test your site in the new “Mobile-Friendly Test Tool”, review their “mobile friendly guidelines” and also use different “third party tools” to go mobile- friendly with your website.

Share this Post

About the Author

AquSag Technologies

Comments are closed.