Five killer marketing and distribution strategies for your app

Five killer marketing and distribution strategies for your app – Part II

2. Find your niche. Your app can sustain in the market in two ways firstly, introduce features that no other app has still introduced and the second one is target a specific niche. However these strategies are not mutually exclusive.

For example take QUAD – another contestant in the crowded mobile messaging market. QUAD has focused on its exclusive ability to message more than 50 people at a time and has heavily market its app to college groups like sororities that have a real demand for bulk messaging system and alone this capability of the QUAD has enabled it to live alongside other messaging juggernauts like WhatsApp and Group Me rather than having competition with them.

3. Be Exclusive. Nowadays, Spotify is something very common but it had not been long enough when the company was just starting out in the US and was only available by invitation. Spotify not only used invitations to make it simpler in a new contry but also gave the benefit of creating the buzz around this exclusive new app. By changing the strategy to word of mouth marketing, spotify helped itself to stand out in an arena that companies like Rdio and Rhapsody had been dominating since years.

4. Optimize for the App store. As there is the need to optimize the website for the search engines, same is the requirement to check whether your app has the right keywords in its title and description so that your users can find you. It does sounds simple but it is indeed effective. If your app does not show when the users type the relevant keywords into the search bar then it is a s good as it does not exists. This is why the app design and development companies have started making App Store optimization an important part of their development process.

5. Build in social calls to action. The best way to grow your user base is the social word of mouth. Focus on having social haring so that the users can brag about what they have just achieved, maybe targeting a level in the game or logging miles in a running app.

Just living with the assumption that you are to become the next Snapchat as you have got the solid product is not going to make your app successful. Basically it is the efficiencies that it creates. By emphasizing on the marketing strategies along with the product development, you will be able to deliver an app that not only simplifies life for your users but also makes a profit for your startup.
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