Everything you need to know about Guerrillaa marketing

Everything you need to know about Guerrilla marketing

AquSag Technologies
brand,Guerrilla marketing,Marketing,products
Tags: Brands, consumer, customers, product, products, services
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Guerrilla marketing refers to an advertisement strategy concept designed for businesses to promote their products or services with little budget to spend. This type of marketing involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Guerrilla marketing basically aims at interacting with the audience in a live manner. It means that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to gain a greater exposure.

An example of guerrilla marketing

Guerrilla marketing is all about taking the consumer by surprise to make a big impression about the brand. This, in turn, creates buzz about the brand or product being marketed. Moreover, this type of advertising increases engagement with the product or service and is designed to create a memorable experience for the consumer. It further increases the likelihood of people interacting with campaign telling their friends about it and via word of mouth. Thus, the product or service being advertised reaches a larger audience.

Guerrilla marketing basically aims at :

i) causing an emotional reaction in the clients

ii) getting people to remember brands in a different way than they are used to

As a matter of fact, the success of this marketing strategy cannot be measured by statistics, sales and hits. It is rather measured in the form of profit made.

Profit

Guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers using flyer distribution in public spaces, creating an operation at major event or festival mostly without directly connecting to the event etc. The challenge with any guerrilla marketing campaign is to identify the correct place and time to execute the plan without getting involved in legal issues.