info@aqusagtechnologies.com
+91 120 430-7724
Menu
  • Home
  • About Us
    • Partner With Us
  • Our Services
    • Designing
      • Mobile/Responsive Website Design
      • Website Mobile-Friendly Test
    • Web Development
      • Custom Website Development
      • PHP web development
      • WordPress web development
      • Drupal web development
      • Joomla web development
    • E-commerce Development
    • Mobile Application Development
      • iPhone app development
      • Android Apps Development
      • BlackBerry application development
  • Blog
  • Contact
FREE Consultation

Essential elements of an effective follow-up email

Home / Blog / Essential elements of an effective follow-up email
Essential elements of an effective follow-up email

Essential elements of an effective follow-up email

  • AquSag Technologies
  • Email Marketing
  • Tags: email marketing tips, follow-up emails, important elements of a follow up email
  • no comments

A majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been closed.

One such way of doing this is following up using emails. However, if the follow-up emails lack the most crucial elements, they are less likely to be opened up. Here’s all that makes your follow up emails effective:

A compelling subject line:

The first and the most important element of a follow-up email is a subject line. A clear, concise and relevant subject line helps cut through the clutter. An enticing subject line that’s relevant to what the entire email is about, helps get your email opened.

An enthusiastic beginning:

Firstly, it’s very important to lend a personal touch and address the customer with his name. It makes him/her feel valued. Next, ensure that you start up your follow-up email in an enthusiastic manner. You can start up by referring to the previous touch point, such as  “It was great speaking with you…”.

Add credibility:

People love it when they realize that a real person wants to know their opinion and is looking forward to their feedback. Lending a name and identity to the follow-up email lends a credibility to your business and makes the customers feel special.

Consistent message:

It is really important to focus on one single message when it comes to follow-up emails. Make sure that you keep the same single message from the start to the finish so that your readers can connect with you. This would further lead to increased sales.

Clear call to actions:

Whether you want your customer to call you, subscribe to your newsletter or give you some more information, mention it clearly. Use clear calls to action so as to mention exactly what you want.

Be accessible:

Mention appropriate contact details in the follow-up email. It makes it easy for the customers to reach out to you and further builds trust and credibility.

Inculcating all these elements in your follow-up email can actually make your email marketing efforts successful.

Share this Post

  •   

About the Author

AquSag Technologies

Related Articles

  • Clever hacks to make your email marketing campaign a hit!
    Clever hacks to make your email marketing campaign a hit! January 10, 2018
  • Killer email marketing tips to rock the holiday season
    Killer email marketing tips to rock the holiday season December 15, 2017
  • Know how you can make your marketing emails enticing!
    Know how you can make your marketing emails enticing! December 11, 2017
  • Struggling hard to grow your email marketing list? Read on
    Struggling hard to grow your email marketing list? Read on December 1, 2017
  • Does your website have a high CTR? Here’s why it should!
    Does your website have a high CTR? Here’s why it should! November 22, 2017
  • Email marketing: How it helps build strong relationships
    Email marketing: How it helps build strong relationships November 16, 2017

Comments are closed.

Recent Blogs

  • Benefits Of Custom Website Development July 10, 2018
  • Reasons Why Your Blog Need An Online Chat Platform June 28, 2018
  • Emerging Role of Social Media In Ecommerce June 23, 2018
  • Why blogging is a boon for your ecommerce June 21, 2018
  • Things to Consider During Development of E-commerce Website June 1, 2018
  • GDPR: It’s significance and how it’ll benefit your business May 25, 2018
  • All that a multilingual website does for your business May 19, 2018
  • Experiencing a lowered website traffic after redesigning? Read on! May 3, 2018
  • Blog monetization: How you are actually supposed to do it April 27, 2018
  • Is your blog losing followers? Read on! April 19, 2018

Contact Us

  • AquSag Technologies India
  • B-108, Second Floor, Sector 64
    Noida, UP 201301, India
  • +1 416-972-0714
  • +91 120 4307724
  • info@aqusagtechnologies.com

About AquSag

AquSag Technologies is Offshore Software Development Center that provides professional web solutions and high-end software development services.

Useful Links

  • Custom Website Design
  • Responsive Website Design
  • Cross-browser Optimized
  • Custom Web Development
  • E-commerce Development
  • Mobile Application Development
  • Social Media Marketing
  • Live Chat Support
  • PHP web development
  • Wordpress Web Development
  • Drupal Web Development
  • Joomla Web Development

Twitter Feed

Initializing...
Copyright © 2021 AquSag Technologies India. All rights reserved.
Scroll