Emerging Role of Social Media in Ecommerce business

Emerging Role of Social Media In Ecommerce

Social media has become the most important tool or should I say a fuel for the e-commerce industry. The fact that most people usually prefer to spend at least one to two hours approximately of their day browsing social media has alone described its power and influence on people.

Evolving Role of Social E-commerce Social networks has the ability to direct visitors towards a new product or a good deal. However, not just that, it creates a sense of community and attracts people in a way to make purchases and increase sales. Social e-commerce also promotes a huge opportunity for business owners, just if the strategy is plan out well.

Functions of Social Media In E-commerce

Functions of Social Media In E-commerce

Post on Daily Basis- For the foundation and growth of your social community, you need to post content on a regular basis to engage your customers. Provide short, precise and relevant information about the product to interest them. Research about the trending affairs, the audience reaction to different types of posts, what time of the day is the best for posting etc. is essential. Posts with the image or a video generate 50% more likes than one without.
Set your Goals- Be precise in planning what you want to achieve( whether an increase in sales, brand recognition, expanding traffic to your website or altogether) by using social media. Make your objectives measurable, in order to track the progress in how effective social networks are for your e-commerce business.
Customer Engagement- Get to know your customers through surveys, social media or questionnaire so you can implement your strategies relevantly.
Social media & SEO- Social media and SEO go hand in hand. Having an active social media presence hike your website’s SEO rate remarkably.
Reviews are a must- Visitors are more attracted and likely to trust a product if someone before them used and evaluated it. Ask customers to leave their review about the products and services and display it on your web page. These reviews will drive social traffic to your page and therefore increase sales. E-commerce and social media are a match made in heaven. It is definitely a game changer in every business. Making social media channels the key purpose of communication; the companies can target a wider audience, thus converting them into the client base.

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AquSag Technologies

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