Email Marketing is All About Connecting

Email marketing is a great marketing strategy. Its directly marketing a commercial message to a community or a group of people using email. In a more broader sense, every mail sent to a potential customer can be termed as email marketing.

Here are some tips to make it more effective.

Treat it like a product– It is as going for the “language market fit” that is important. It is the precise language that that you should be using to grab the attention of your future customers. It is about figuring out who your customers are, what problem they have and what exactly you have to say to get their attention. So for a B2B company having a “language market fit” is very essential. It should be in the market even before the product experiments can begin. It is also known as the “customer discovery phase.”
Make it about them– Mostly the mails are focused on the features of the product. Today every one is accomplished with 3-4 problems at a given time. If your message doesn’t address one of them your mails are of no use. You should not be talking about your product or its greatness but you should be more relevant in solving their problems better than anyone else. Speaking their language will help you to get attention.
Enlighten them – You can always opt for creative blog post, short video, or a tool , or an ROI calculator with the help of which they can easily have the right vision why this solution is better than what they are using or planning to use. Focus on your approach and not features.
Keep it short– With mobiles so much in trend keep your mails short and informative. No one is interested in reading bulky mails. The first few characters in the mail should be powerful enough to convey your message and intentions.
Keep it real– Visuals are always exciting and a good way to illustrate concepts. Since your emails are mostly going to be accessed on phone flashy visuals are a big turn off. For B2B simple, direct, authentic messages always are more efficient than visuals. However for B2C visuals can be a bit more effective.

So always send your emails from your account, keeping the matter plain, straightforward and simple.

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AquSag Technologies

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