“Content Is The King”- Google

Make a search related to content marketing on the Google and the phrase that comes up “content is the king” won’t tale too much time. Indeed true! But a lot more is still required to emphasize on the content.

This phrase is highly misunderstood, content is important but that doesn’t means that the more the content , the better. More content is good but you have to emphasize on the quality of content too. Content must be of high quality. Publishing low quality content can simply hurt your marketing efforts and even hamper your image.

So what gives value to your content? Interrogate on some basic points given below.

Does the opportunity clicks you brand values?
Are you supporting the appropriate format?
Does the content offer a gateway into your blog (site)?
Does the content concerns the audience?
Does the content provide authentic value in and of itself?

After answering these simple thoughts you may be on the right track but do not speed up as there is still a lot which adds to the picture.

The next belief is that content means “text”.

Yes it does but content marketing is not solely text based. There are variety of ways to create content which can captivate your audience. Here are the few.

enewsletters, Case studies,Videos,Webinars, White papers, Research reports, Microsites, Infographics, eBooks, Mobile content, Printed magazines, Books, Podcasts, Mobile apps, Digital magazines, Print newsletters, Games and gamification.

The trend is that ‘content being the king’, still the creation process is handled in house. Though a lot of outsourcing is being observed. It is seen that 54% of brands don’t have a committed content director for their site while 62% outsource their content.

According to IDG Connect, 84 percent of companies plan to increase the amount of content they create and publish. As such, it’s safe to assume that the market for content marketing companies is going to continue to grow rapidly.