Want to make the most out of your CTA buttons? Read on

Driving visitors to your website is one thing. Keeping them glued to your website and thereafter driving them towards your goal conversion is a completely different thing. However, it’s not that easy to convince the visitors to do exactly what you want them to do!

Everything from the website design to the website content to the CTAs needs to be compelling enough so as to get the website visitors to help you achieve the final objective. Since the CTA buttons play the most important role here, they need to be designed in an efficacious manner.

Here’s a list of the best tips that’ll help you make the most out of your CTA buttons:

Choose the colors wisely:

As a matter of fact, contrasting colors work best to make attractive and effective buttons that stand out. You actually have to rely on testing to determine what works best for your site. Also, the choice of colors for CTA buttons depends upon the color you’ve chosen for your site.

Pick the perfect button shape:

Button shapes also play a crucial role in crafting the perfect CTA button. You need to determine which shape will be the most beneficial to you.The button shape may be rounded or square any other as per your consideration.

Place the buttons at the most appropriate places:

Make it a point to follow the natural user flow for button placement. CTA buttons should appear in appropriate places that are in alignment with a user’s experience. For example, a “Register for free” button should be placed at a spot where a user would find it after going through the content related to your offer or service that you provide. placing such a button before the descriptive content would make no sense for a user to register themselves under a program they are not at all familiar with.

Don’t just go crazy placing CTA buttons everywhere:

Offer your users lesser choices. the larger the number of choices, higher is the level of confusion. So, keep your users happy by providing them with choices but make it a point to exempt any sort of confusion.

Make use of enticing action-oriented words:

Call to action buttons should feature striking, action-oriented text that is capable of enticing the users provided that they are relevant to your offers.

Keep the text short, precise and interesting:

Making use of specific action-oriented button text and keeping it short and enticing at the same time can help you a lot. It is recommended that you keep the button text to two or five words approximately.

Ensure that the text is readable:

Your button text should be large enough so that it can draw attention, can be read easily, but not so large that it looks unpleasant.

Keep the button more assessable:

The button should be placed as per the “above the fold” theory according to which the button placement should be in such a way that users never miss it. Also, the important vital information should always be kept above the fold.

Make good use of whitespaces:

White spaces make the content appear neat and as far as your CTA buttons are concerned, they help call the users’ attention to your button and helps it stand out. It contributes greatly towards the appearance of CTA button.

Create a sense of urgency:

Creating a sense of urgency in your call to action buttons can yield high click-through rates. A variety of buttons can be used for this purpose like:

i) Sign Up and Get 45% Off Today Only!

ii) Grab the best offers before they are gone!

Don’t forget to test consistently:

The key to gain high click-through rate is testing consistently with CTA buttons. You need to test placement, color, style, text for this purpose. On the other hand, the e-commerce sites will want to spend the most time A/B testing their cart/purchase buttons. As a matter of fact, even minute adjustments in cart buttons can dramatically affect conversion rates. Also, offering buttons for other payment options like PayPal can actually entice the users and do what you want them to.

Follow these tips to create the most effective CTAs and get the most out of your online presence!

Share this Post

About the Author

AquSag Technologies

Comments are closed.