Category Archives: Social Media

Emerging Role of Social Media In Ecommerce

Social media has become the most important tool or should I say a fuel for the e-commerce industry. The fact that most people usually prefer to spend at least one to two hours approximately of their day browsing social media has alone described its power and influence on people. Evolving Role of Social E-commerce Social networks […]

Why blogging is a boon for your ecommerce

Producing content i.e. blogging is a great way of spreading the word and helping your business to grow over the internet. For your e-commerce business to grow, the creation of the website just won’t do the trick. Promoting your site on social networks by producing content through a blog is necessary and highly recommended as we […]

How well do you know integrated marketing communication?

Integrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns.

Does your website have a high CTR? Here’s why it should!

You may be creating the best kind of ads as per your perception but are people liking it? Are your ads enticing enough for your target audience to click on them? There are a number of questions like the ones above and they have a single answer- CTR! A high click-through rate (CTR) is a […]

Email marketing: How it helps build strong relationships

If you are serious about your business and want to build relationships then you should acknowledge the power of email marketing. No, seriously! The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for brand discovery and content sharing, it is […]

Top social media automation myths debunked!

Q- What’s automation? A- Eliminating human efforts. Hell no! It’s nothing like that. This is purely a myth. What exactly does automation mean?

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