Category Archives: Search Engine Marketing

Emerging Role of Social Media In Ecommerce

Social media has become the most important tool or should I say a fuel for the e-commerce industry. The fact that most people usually prefer to spend at least one to two hours approximately of their day browsing social media has alone described its power and influence on people. Evolving Role of Social E-commerce Social networks […]

How is SEM related to inbound marketing?

Inbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition cost.

When to opt for SEM and when to persist with SEO?

Two of the most widely used methods to drive traffic, these days, are SEO and SEM. The only similarity between these two tools is the fact that both revolve around keywords.

Top 5 online advertising tools

Online advertising is also known as online marketing or internet advertising or web advertising. It is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. There are a number of tools for an effective online advertising. We have mentioned the best 5 online advertising tools in this […]

All you need to know about web marketing: II

1. Social media marketing: This web marketing technique refers to the use of social media platforms like Facebook, Twitter etc to promote a product or service. SMM involves the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”.

Search engine marketing strategies: Part I

AquSag Technologies
Content,conversion,customer,Google,Marketing,MSN,Search Engine Marketing,Search Engines,webpages,website ranking,Yahoo
Tags: content, customers, Google, Keywords, MSN, rank, ROI, search engine, SEM, Yahoo
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The most important strategies to ensure your search engine marketing (SEM) program, that help you stand out of the crowd: 1. Get indexed with Google, Yahoo and MSN: Get listed with the top three Search Engines namely, Google, Yahoo and MSN. As a matter of fact, Google typically handles 46 percent of all searches conducted […]

Search engine marketing strategies: Part II

1. Know your rankings: Keep a check on your competitors. Build up a strategy to differentiate your business from theirs. Find out what keywords and phrases they use and decide whether you should use them or not. Know your rankings, particularly for your most important products, services or categories. Identify the pages that currently generate the […]

Basics of SEM

SEM stands for search engine marketing and is a type of internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and rank your website higher in search results. SEM involves a number of services such as: i) search engine optimization (SEO) ii) keyword research iii) […]

5 Google updates which show SEO is dying and content marketing is taking over.

Do you still use old, spammy SEO techniques to make your website rank higher on Google? Well, if you are doing the mistake then it’s high time you stop the practice.

The 3 phases of a killer content marketing strategy- part III

According to Jason, this phase of the process requires to put all the hard work for the success to follow after.You need to ponder on the following:

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