Category Archives: promotional campaign

Essential elements of a successful promotional campaign

The term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event.

Planning a perfect promotional campaign: III

AquSag Technologies
Marketing,products,promotional campaign
Tags: marketing, message, product, results, target audience
no comments

1. Develop a brand message: In order to solidify a company’s name, service or products in the target audience’s mind, consider developing a brand message. Campaign’s theme, when supported with a brand message, can play a major role in this regard. Know the weak points of your target audience and use your brand messages in […]

Planning a perfect promotional campaign: II

AquSag Technologies
Business,CTA,promotional campaign
Tags: audience, communication, marketing, objectives, promotion, strategies
no comments

1. Set your promotional campaign budget: This step of the promotional campaign planning involves, deciding the amount of money you have to spend on your promotion. It is not at all advisable to depend on free advertising and promotion strategies for a small business.

Planning a perfect promotional campaign: I

AquSag Technologies
customer,promotional campaign,website
Tags: customers, goals, market, plan, strategy
no comments

By now, you are familiar with promotional campaigns, their importance as well as types. Now the question is, how to plan an effective promotional campaign? Well, you need to follow a strategy in order to plan a perfect promotional campaign that benefits you beyond your imagination. Have a look at the steps involved:

Types of promotional campaigns: III

AquSag Technologies
Business,customer,products,promotional campaign
Tags: gifts, products, promotional, scheme
no comments

1. Continuity based promotions: As a matter of fact, it costs more to get a new customer than to retain an old one. Continuity based promotional campaigns take this fact into consideration and work efficaciously. Some of the examples of this type of promotion are the loyalty programmes where you cumulate loyalty points based on your […]

Types of promotional campaigns: II

AquSag Technologies
Business,customer,promotional campaign
Tags: campaigns, contests, coupons, product, promotions, retailers, trade
no comments

1. Coupons: Coupons are regarded as the greatest influencers among all the available types of promotional campaigns. In marketing, “coupon” refers to a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in […]

Types of promotional campaigns: I

AquSag Technologies
Business,customer,products,promotional campaign
Tags: amount, customers, discounts, payment, price, promotion, sales
no comments

By now, you are quite familiar with the concept of promotional campaigns. Now, let’s take a look at the different types of these campaigns. Promotional campaigns can be put up in the form of: