Category Archives: PPC

How to improve e-commerce conversions: II

AquSag Technologies
conversion,customer,E-commerce,Ecommerce Websites,Facebook,Optimization,PPC,products,webpages,website,Website Design
Tags: cart, cart abandonment, checkout, conversion, customers, e-commerce sites, retargeting, site, views, visitor, website, website design
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1. Take measures to avoid cart abandonment: Cart abandonment refers to the scenario where a customer adds items to his or her cart and then simply surf off the website without finalizing the purchase.A website having outbound links on a sales page may be driving shoppers away. The main reason behind cart abandonment is a […]

Your guide to PPC

AquSag Technologies
Content,customer,Google,PPC,webpages,website,website ranking,Website Traffic
Tags: advertisers, Cost, CPI, CPO, customers, network, PPC, publisher, traffic, visitors, websites
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PPC stands for pay-per-click. It is also known as cost per click (CPC) and is an internet advertising model used to direct traffic to websites, in which an advertiser pays a website owner or a network of websites whenever the ad is clicked. Pay-per-click is commonly associated with search engines such as Google AdWords and Microsoft […]