Category Archives: customer

All you need to know about customer- centric web design

A website may have an encompassing design that is capable of enticing the visitors but it’s futile if your customers find it overly complicated and end up leaving confused or frustrated. Such a design that lacks optimized navigation and functionality can lead to increased bounce rates and dropped conversions. The most suitable remedy for this […]

How well do you know integrated marketing communication?

Integrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns.

How is SEM related to inbound marketing?

Inbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition cost.

Essential elements of a successful promotional campaign

The term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event.

A/B split testing: Here’s how it’s done the right way

A/B testing or split testing refers to a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. A/B testing is known as multivariant testing when it is used in the context of testing more than two variants.

Website privacy policy: Essentials you shouldn’t miss out!

Firstly, what exactly is a website privacy policy? A privacy policy refers to a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. It fulfills a legal requirement to protect a customer or client’s privacy.

Does your website have a high CTR? Here’s why it should!

You may be creating the best kind of ads as per your perception but are people liking it? Are your ads enticing enough for your target audience to click on them? There are a number of questions like the ones above and they have a single answer- CTR! A high click-through rate (CTR) is a […]

Ever considered guerrilla marketing for your business?

Firstly, what exactly does Guerrilla marketing mean? Well, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way, that too on a tight budget. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. This type […]

Email marketing: How it helps build strong relationships

If you are serious about your business and want to build relationships then you should acknowledge the power of email marketing. No, seriously! The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for brand discovery and content sharing, it is […]

Top 5 tools to create effective buyer personas

Personas in marketing allow you to better understand the requirements of your customers. This enables you to perform better and appeal to those specific desires efficiently. They are fictional representations of your ideal customers but it’s not that easy to create them. Creating buyer personas can actually be a tedious task as it requires extensive research, […]

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