Boost your marketing instantly with these SEO tools

Boost your marketing instantly with these SEO tools :Part I

SEO stands for Search Engine Optimization. It is an Internet marketing strategy that considers how search engines work, what and how people search as to what keywords are typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve

i) editing its content

ii) HTML and associated coding

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results such that your website is placed above the others in search engine results hence driving traffic to your website. There are many aspects to SEO, from the words displayed on your page to the way other sites link to your site on the web. Here we have mentioned a number of SEO tools that will help you in the optimization of your site:

1. Google Analytics:

Usage : For search insights and complete web stats.

Analytics surfaces many keyword insights as to which terms people use to land on your pages. In addition to this it tracks every bit of traffic you could imagine on your website.

Google analytics

2. Open site explorer:

Usage: Inclusive link examination

It is basically a search engine for links. Links that point to your website help you increase the power of your website which will increase your ranking in the search engine results. Using this tool you can discover the links in order to investigate who is linking to your website. This can help you strengthen those links and boost the number of relevant links leading to your website.

Open site explorer

3. Google Trends:

Usage: Changes in search volumes for various terms

It shows how often a particular terms is entered for search, relative to the total search-volume across various regions and in various languages of the world. The horizontal axis of the main graph represents time and the vertical shows how often a term is searched for, relative to the total number of searches around the globe.

Google search trends

4. Similar web:

Usage: For viewing site stats:

It is a competitor analysis tool. This tool can be used to compare traffic between two websites.

Similar web

5. Copyscape:

Usage: For checking online plagiarism

Copyscape is utilized to detect cases of content theft in which content is copied without permission from one site to another. It is also used by content publishers to detect cases of content fraud, in which old content is repackaged and sold as fresh original content.