App indexing and its benefits: I

AquSag Technologies
App Indexing,Apps,customer,mobile apps,Search Engines
Tags: Android, customer, iOS, Mobile, Search, users
no comments

App indexing refers to a system that allows mobile users to find your app in Google search results in the form of an install button. Google provides the App Index service that allows users to discover your app in the top of search results when they search words related to your app, on Google using their mobile devices. Whenever a search using such keywords is initiated, there are two possible scenarios:

i) When the user has already installed your app:

If a user has already installed your app before his search then he will see your app icon with a button for opening the app

ii) When the user doesn’t have your app on his phone:

In this case, he will see a preview of the app with a button suggesting him to download your app. It will either direct him to Google Play Store if you have an Android App or to Apple App Store in case of an iOS app.

App indexing provides you with a number of benefits:

User acquisition and retention:

App indexing is an efficacious method of presenting your app to someone who has never heard about your app. This leads to customer acquisition. It further enables you to remind your users to go back to your app and use it as per their needs, thus, leading to customer retention.

User retention

Better user experience:

As a matter of fact, user experience in app is better than that in mobile web. Therefore, app indexing leads to increased browsing sessions and people spending more time on your app.

User experience on app

Increased app visibility:

Increased app visibility means, you are ranked higher in SERPs, whenever users initiate a search using the words related to your app. App indexing makes your app appear on the first page of search engine results.