All you need to know about web marketing: II

1. Social media marketing:

This web marketing technique refers to the use of social media platforms like Facebook, Twitter etc to promote a product or service. SMM involves the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”.

SMM

2. Email marketing:

Email marketing is a type of web marketing that refers to the process of sending a commercial message, typically to a group of people, using email. It involves the use of email to send advertisements, request business, or solicit sales or donations, and is meant to build brand awareness and loyalty.

Email marketing

3. Referral marketing:

This type of web marketing involves promotion of products or services to new customers through referrals, generally word of mouth. Referral marketing is all about encouraging and rewarding customers, and a wide variety of other contacts, to recommend products and services from consumer and B2B brands, both online and offline.

Referral marketing

4. Affiliate marketing:

It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing involves working with other businesses to make it easier for consumers to shop for products online.

Affiliate marketing

5. Inbound marketing:

This is a method of drawing customers’ attention to products and services using content marketing, SMM and SEO. The basic aim of inbound marketing is boosting the value of a company’s web presence by adding unique content like blogs, games, and tutorial videos. This form of web marketing reverses the relationship between company and customer. While outbound marketing is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, direct mail and much more.

Inbound marketing

6. Video marketing:

This type of web marketing involves the use of web videos for promotional purposes.