All you need to know about SMM

AquSag Technologies
blog,Branding,Business,Content,customer,Facebook,Google,LinkedIn,Marketing,Social Media,Social Media Marketing,Twitter,YouTube
Tags: companies, facebook, Google, marketing, Pinterest, product, Quora, SMM, SOCIAL MEDIA, Twitter
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What is SMM?

Well! It stands for social media marketing. SMM is a form of internet marketing that utilizes social media platforms such as Facebook, Twitter, Linkedin, Pinterest, Quora, Youtube, Google+ etc.as marketing tools.The goal of SMM is to produce and share content that users will see and further share with their social network to help a company increase brand exposure and broaden customer reach.

Social media platforms

Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the engagement and progress of various ad campaigns. Social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media culture. To leverage social media, firms should learn to allow customers and Internet users to post user-generated content also known as “earned media”, rather than use marketer-prepared advertising copy.

Built-in analytical tools

In today’s era, internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and enormously extended reach. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and virtual communities online. When companies join these social channels, consumers get an opportunity to interact with them directly. Social networking sites like Twitter, Facebook, Instagram etc. allow followers to “retweet” or “repost” comments made by others about a product being promoted. By repeating the message, the user’s connections are able to see the message, therefore providing further exposure to the product. That is how more traffic is brought to the company’s website.

e-word of mouth

Social networking websites work as follows:

i) Firstly, they build virtual communities, that allow consumers to express their needs and values, online.

ii) Secondly, they connect these consumers and audiences to businesses that share the same needs and values.

Social networking sites also include much information about what products and services prospective clients might be interested in.With the help of social media, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by determining whom to follow on these sites, products can reach out to the target audience efficaciously.

Virtual communities

Social media can be employed as a communications tool that makes the companies accessible to those interested in their product and get introduced to those who are not familiar with their products.