All that the content marketers should be doing in 2018!

Gone are the days when “Content marketing” used to be a buzzword. Today, it has become an inevitable marketing strategy for every business around the globe. Content marketing today tops the priority list for every marketer. However, in order to be able to leverage the marketing technique, all content marketers should be knowing what’s hot and what’s not!

So, here’s a list of the top content marketing trends that every marketer needs to follow in 2018!

Live streaming will continue to rule:

Live streaming was quite a thing in 2017 and that’s what it will continue to be this year.

We recently saw people going gaga over live videos on Facebook, Instagram, and other social media platforms. The reason behind this ever-growing fondness is that such type of content is more interactive in nature. The businesses leveraged live streaming to interact with their audience in a more personable manner. They further utilized this craze to sell their products and services more effectively.

Live streaming is believed to be a hit in 2018 as well. That’s because the website visitors today are impatient and have shorter attention spans. As a result, they prefer live videos over pieces of content as they tend to be more explanatory and easy to consume.

Hyper-personalization of content:

Brands around the globe have grown more customer-centric than ever. As a result, they have taken personalization to an entirely new level. Brands today, are no more limited to a single post or video for the masses.

Wondering what it’s about now?

It’s about thousands of content pieces for a single campaign. The basic idea is, to know the requirements of the many customer segments and provide as relevant a solution as possible. All thanks to the abundance of information that the brands can gather using the advancements in technology!

Mobile-friendly content will rule yet again:

Consumer behavior has changed over all these years. A majority of the population today owns mobile devices and readily use them to make instant searches for a quick query resolution. So, it’s imperative that every content marketing should be designed keeping mobile in mind.

In fact, it has been predicted that mobile will account for nearly 80 percent of all internet usage in 2018. This clearly suggests that every content marketing should be planned for mobile users and then optimized for desktop functionality and not the other way around!

Bots will be the major sources of brand loyalty:

Ever since their introduction, bots have been a favorite amongst the customers as well as the businesses. In fact, according to a research, more than 2.4 billion people combined use Facebook Messenger and WhatsApp on a monthly basis.

The reason behind this ever-increasing fondness for chatbots?

Well, they are a great way to increase brand loyalty, engagement, conversion rates and more! So, it goes without saying that content marketers should be leveraging bots to make their marketing endeavors a success!

These are the hottest trends that’ll dominate 2018 and the content marketers who inculcate them would probably be the ones making the most out of their marketing efforts!

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