6 Benefits of email marketing

6 Benefits of email marketing – Part I

The very essential element, when you are marketing your business is to target where your consumers are. The email is still flourishing and is used by 95% of online customers. It’s normal for the consumers to check the mail once a day, in fact there are many consumers which are checking their email dozen of times each day.

Email marketing is a highly impressive and effective tool for sustenance leads through the buying cycle. It is an easy way to promote content and your products and services, even email marketing drives more traffic to your website.

Have a look at these statistics.

There are 66% of email recipients who have made at least a single purchase based on a promotional email.
It was marked that there were 7 in 10 people who made use of a discount or a coupon from a marketing email.
There was a return of $44.25 on every $1 spent on email marketing investment.
There were 82% of the consumers who open emails from companies.
Email marketing spend escalates by 10% year over year.

6 Benefits of email marketing

1. Strengthen relationship, loyalty and trust.

If you are providing well written and engaging newsletter and emails the readers get to know you and your business and in turn like and trust you and your company.

If you desire to build one-to one relationships with your existing and potential prospects than email marketing is the best option. And the fact is that the consumers buy from companies they trust.

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AquSag Technologies

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