5 tips for successful mobile advertising

AquSag Technologies
Branding,Business,Mobile Advertising,Mobile Marketing,mobile traffic
Tags: audience, brand, maps, video
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As the year passes by its good time to reflect on what really worked with mobile advertising and to set up the strategies for the coming year.

1. Respect the user

Mobile being highly personal, it should be the user deciding where, when and how they interact with brands on their devices. Mobile ads should be opt-in, so the user has the choice whether or not to engage with a brand’s message.

There should be a prominent close box in he mobile ads which gives convenience to users to dismiss the ad.

2. Use mobile friendly ad formats

By using mobile friendly ad formats such as IAB Rising Star adhesion unit which takes about 10% of the screen and are placed at the bottom in either landscape or portrait mode, the adds look great!

3. Selecting the right audience

Scalable audience segments can be targeted by look alike models which are most likely to be respective to a brand’s message and respond favorably to it.

4. Keep users engaged

The most popular way to engage your users is to use videos as the main act in creative. With the trend of large screens users increasingly watch videos on mobile. Combine video with collective activity – encouraging customer to explore a brand further via photo galleries, feature expression, product advertise and maps with guidance to the nearest store – and you have the flawless recipe for broad user engagement.

5. Measure the right things

Now you are all occupied with a highly interactive, video-centric mobile campaign, so the last thing you need is to track the results that don’t have positive impact on brand metrics and sales lift.

A more advanced metric like engagement rate, interaction rate and time spent are more relevant as they indicate of users paying attention to brand’s message and eventually being influenced by it.

Basically it’s the user connection and deep engagement that causes him to know, love and buy a brand.

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