5 reasons you need a responsive website design

5 reasons you need a responsive website design – Part II

2. Save on the cost of three designs

If your business is not opting for responsive website, you require to have three separate designs for the same site, one for the desktops, one for smartphones and the other for tablets.

This will cost you more money and will also take more time as you need to update each three of them individually. But with responsive design, you are there with one design for all the devices and you just need to update once for all of them.

3. Smoothly readable content

Websites which are designed for desktop are difficult to surf on smartphones. You need to scroll left and right up, down and even zoom to read the content on the site. It is really a frustrating and annoying experience for the users. This issue can easily be solved by going for responsive website design as it fits itself on any device by altering its shape.

4. Increase audience

Responsive website drives more traffic at your site and you can increase your audience as more and more users are accessing the internet completely from their mobile devices.

5. Boost SEO

If your site is functioning in a proper manner on any device, you will be able to drive more traffic and thus result high in search rankings.

However if your site is not performing well then there are chances that people may close it and search for the same query, their search ending up on your competitors page and costing your brand.

Google is making continuous efforts to give its users a smooth and quality experience and presently a site that works on any device, that is responsive is a big factor which Google takes into account.

Hence if you desire to rank at the top of Google, then you need to make sure that your site is compatible across desktops, smartphones and tablets.