5 necessary CRO tools to increase ROI

AquSag Technologies
A/B testing,conversion,customer,data,Optimization,Social Media,tools,webpages,website
Tags: customers, services, tools, users
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CRO is an abbreviation for conversion rate optimization. It is a system for increasing the percentage of visitors to a website that converts into customers or more generally, takes any desired action on a web page. CRO strategy starts with defined hypothesis and each stage of the strategy provides valuable, actionable data. This results in the production of the best results possible for your website. Here, we have mentioned 5 CRO tools that can efficiently help increase your return on investment.

A/B testing platform:

This is a comparison test that allows you to pit multiple versions of a web page against one another so as to determine which design results in a more successful user experience. A/B testing platforms have the potential to ignite your CRO strategies when integrated with other services like analytics services, heat mapping services, marketing automation services etc.

A/B testing

Analytics services:

This CRO tool provides comprehensive data on where your traffic comes from. Analytics services let you know the path visitors take through the site, the time they spend on each page, bounce rates, site paths and other relevant information.

Analytics services

Marketing automation:

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to market on multiple channels online and to automate repetitive tasks. When linked with A/B tested pages, this CRO tool helps gauge the quantity and quality of leads coming from them. Keeping track lead quality and lead quantity is important for scaling your business in the long run.

Marketing automation

Heat mapping:

A heat map is yet another powerful CRO tool. It is a graphical representation of data where the individual values contained in a matrix are represented as colors. It lets you know where users spend the most time on your page and where they don’t. Heat maps can help you decide which elements on your page need optimization.

Heat mapping services

Social CRM:

It is the use of social media services, techniques, and technology to enable organizations to engage with their customers. This CRO tool can be effectively used to turn communities and conversations into customers.