Many users on sites like YouTube and Vimeo have found that posting video blogs can be extremely beneficial to their business. Video Blogging is a very powerful marketing tool for your business! It is the secret to market swiftly across the world, something which moves around from sites to sites. Ideal for any business which needs a personal branding. Blogging is already a personal brand.
Video blogging acts as the best source of perception to the viewer about the blogger unlike textual blogging where there might be very small scope to develop the exact expected image of the author. Through textual sentences, the intended emotion and feel of the author of the text might not be conveyed in the exact way, whereas in video blogging there is undoubtedly absolute clarity. With this visual interface, credibility also is established well.
Stand Out from other bloggers
Despite how popular video sites like YouTube are, many bloggers still don’t use it on their sites. So using video will help your blog stand out from all the others. Having something unique to offer is what makes readers come back to your blog.
Catch more people’s interest
Videos are easier for visitors and probably take less time, too. People today will probably be more interested in watching something than in taking the time to read a post.
Connect with your readers
It’s nice for your readers to see a face behind all that text. It makes the whole experience more personal and friendly, and so much of blogging is about networking and building relationships. Seeing a blogger’s face can aid that networking process.
Expand your outreach
You can post your videos on multiple websites in addition to your blog. Websites like YouTube or TubeMogul will allow you to post video, and you can include a link to your website on the same page. A lot of people use YouTube already, so it expands your potential audience. Not only are you making it easier for more people to come across the link to your blog, but you’re appealing to a different type of audience as well.
Enjoy more creative flexibility
Video is a versatile form of media. You can use it to show anything, from a screen cast of your screen to a short skit to a how to – anything you can imagine. You can take a screen cast of how to use PhotoShop, or you can film yourself teaching your bloggers how to bake a cake.