The 3 phases of a killer content marketing strategy

07 Jun

The 3 phases of a killer content marketing strategy – Part V

Phase 3: Share and measure

‘“Build it and they will come’ has been dead for quite some time. It is relevant in the early days of any new platform, from SEO in the late 1990s to the newest social network, but once the early days are done, ‘build it and they will come’ ceases to be meaningful.

If you create content that is entirely topical (for example, newsjacking blog posts) and nothing timeless, then your content will always burn out quickly.” –Chris Penn, VP of Marketing Technology

The last killer phase of content strategy is the activation process. This phase is equally important. Instead of simply spending more time on activation, here are tips how to get better at it:

Be a better internal activator.An awesome way to improve your content marketing’s performance is to upgrade how you activate content internally. You need to explain your sales team how a piece of content will prepare leads to buy. Or let your sales team know that the particular content prepared contains the answers to the top FAQ.
Even the top brands pay to boost their content.Paying for reaching your target audience can really help when you are launching a new piece of content and no one has started to share it yet. However make sure that you are targeting a highly specific audience and you are assured that you are going to benefit from the content you are sharing.
After launch day you need to pay attention to what you can grasp for the next time.You need to evaluate the response. Where is most of your referring traffic coming from, is it social, a bylined article or simply a blog post? After a complete speculation you can prioritize those channels for the next time when you launch a similar piece.

It is totally possible to reap the massive benefits from simple content marketing efforts- with the correct approach backing you.